The Saguaro hotel in Palm Springs, CA, is unapologetically awash in bright rainbow colors. Its bold look was designed by Stamberg Aferiat + Associates, a New York based architecture and design firm.

Stamberg Aferiat + Associates

Stamberg Aferiat + Associates

Amazing, isn’t it? I really dislike the boxy, brutalist concrete modernism, but I see now how color can make a huge difference in how that kind of architecture can feel. And when you run into design that can change how you think about something, that’s how you know it’s great design. 🙂

Found via Helle Tjaberg at Eget rom.

Note: I wasn’t paid or perked to mention this; just passing along a good thing.