This spring, Marimekko will team up with Target to introduce the Finnish design house’s wares to a wider public in the U.S.
“Finland has four distinct seasons, and once the cold and dark of winter fade away, the Finns couldn’t be happier to get outside with friends and family to enjoy some much-deserved sunshine. In fact, in the summertime, the sun stays out until nearly midnight! That glimpse into the local culture gave birth to the idea behind the Marimekko for Target collaboration: Two iconic brands joining forces to create the feeling of an eternal summer and carefree outdoor living by offering items that bring people together and encourage them to play!” […]
“…features more than 200 playful, print-centric pieces that span outdoor décor, furniture and entertaining essentials, as well as beach and swimwear for women and girls. Standout items include the paddle board, inflatables, hammocks and swimsuits. The collection also features a number of firsts for Marimekko, including the bocce ball sets and parachutes.”
The collection will be available from April 17, 2016, both in stores and online at Target.com, till the beginning of May or while supplies last. Patterns in the Marimekko for Target collection have been designed by Maija Isola.
Even though Marimekko runs its own stores in larger cities around the world, it’s still a matter of chance whether you have a store near you or not. I for one will be delighted to have Marimekko within easy reach!
Note: I wasn’t paid or perked to mention this; just passing along a good thing.