Discoveries: Gudrun Sjödén

Colors, Design & Designers, Inspiration, Thumbs Up

Gudrun Sjödén is a Swedish designer who has run a store by the same name for almost 40 years. I just discovered the company today, and I’m blown away!

They carry home textiles and women’s clothing of Gudrun’s design. One of her lines for the 2013 winter season (both home textiles and clothing) drew inspiration from Estonian folk art, but I see modern design as well:

Gudrun Sjoden Collage1

Gudrun Sjödén; collage by Eppu Jensen.

Gudrun Sjoden Collage2

Gudrun Sjödén; collage by Eppu Jensen.

Gudrun Sjoden Collage3

Gudrun Sjödén; collage by Eppu Jensen.

Some of the clothing reminds me of Marimekko or of Eileen Fisher except for the colors. Have a look yourself:

Gudrun Sjoden Clothing Collage

Gudrun Sjödén; collage by Eppu Jensen.

Granted, the designs are not for everyone – a NYT article from this April described the style “as if Putamayo, Marimekko and Eileen Fisher had a love child.” (Someone else sees similarities between Gudrun & Eileen Fisher, ha!) They definitely embody the company’s idea, though, which is to make “colourful clothes and home textiles in natural materials with an emphasis on Scandinavian design” (quoted from Gudrun’s World). A lot of her designs do feel familiar.

Although the Gudrun Sjödén stores are mainly found in Europe, they have a store in New York City, too:

Gudrun Sjoden New York Store

Gudrun Sjödén’s New York Store.

I wonder whether I’ll have to add the store to my things-to-do-next-time-I’m-in-NYC list…

Note: I wasn’t paid or perked to mention this; just passing along a good thing.

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